Lesson 4: Crafting Your Message & Logo

What You'll Learn:
- Define your product's unique value.
- Brainstorm a memorable slogan.
- Understand the basics of good logo design.
Key Ideas to Know:
- Value Proposition: A clear statement that explains what makes your product unique and valuable to your target audience. It answers the question: "Why should someone choose you?"
- Slogan: A short, catchy phrase that is easy to remember and represents the brand (e.g., Nike's "Just Do It.").
- Logo: A visual symbol that represents the entire brand. The best logos are simple, memorable, and relevant.
What You'll Need:
- Your notebook.
- Markers, design software (like Canva), or makerspace tools like a vinyl cutter.
Activity: Develop Your Brand Identity
1. Craft Your Message: In your notebook, try to finish this sentence for your product: "My product helps [your target audience] to [solve a problem] by [being unique]." This is your value proposition! Now, based on that, brainstorm 5-10 catchy slogans. Pick your favorite.
2. Design Your Logo: Start sketching ideas on paper. Think about your brand's personality (from Lesson 1). Is it fun? Serious? Modern? Your logo should reflect that. Once you have a sketch you like, create a digital version using software or use a makerspace tool to make a physical version (like a sticker).
(Reflection): Look at your slogan and logo. Do they work together? Do they clearly communicate the value of your product to your target audience?